BIG Ltd appointed distributor for Bimbo Brands

Grupo Bimbo, the world's largest baked goods company, is pleased to announce the appointment of BIG Ltd as the exclusive distributor for its renowned Bimbo brands in Belize, effective January 6, 2025

This partnership reinforces Grupo Bimbo's commitment to delivering high-quality products to Belizean consumers. With BIG’s commitment to service excellence and its robust distribution network, customers across Belize will enjoy access to a wide range of Bimbo products, including Pinguinos, Submarinos, Principe, and Canelitas. The products will initially be available in the Belize District and will be gradually rolled out to the rest of the country in the coming months.

Guillermo Salguero, National Sales Director for BIG, expressed enthusiasm about the partnership: “We are honoured to represent Grupo Bimbo and bring their premium products to Belizean households. Together, we look forward to creating a strong presence and satisfying the diverse tastes of our consumers.”