Bowen & Bowen Unveils New Logo
Living its mission statement of “Pursuing Excellence for a Stronger Belize,” Bowen & Bowen has adopted a new logo. This new logo communicates Bowen & Bowen’s drive to look towards the future and embrace change.
The Bowen & Bowen Wordmark Logo contains a custom character dubbed a “Deltasand.” This character is a blend of a lowercase delta character (d) with an ampersand (&), and it replaces the second “o” in Bowen & Bowen. In a math equation, the delta sign represents a change. The ampersand has two meanings, 1) it represents the word “and,” and 2) it also signifies a belief in a bright future. Combining the lowercase delta and ampersand creates the “Deltasand,” symbolizing a foundation for a bright future with exciting changes to come.
The new logo will be used by Bowen & Bowen, the parent company for numerous subsidiaries, including B&B|Beverages, Belize Estate Company, Belize Imports & Goods (BIG), and Gallon Jug Agroindustry, and others.
Since its founding in 1932, Bowen & Bowen has grown along with Belize, becoming an innovative company with investments in various sectors. Of course, innovation only comes with change. But even as the Company has evolved over the years, it has never wavered in its commitment to Belize.
The Bowen & Bowen Wordmark Logo is more than just a new look. The logo conveys optimism about the future and a willingness to continue evolving and adapting to ensure continued growth for a stronger Belize.
